With the recent revelation that Google services track your location, even if you have explicitly told them not to, it may be time to re-think certain aspects of your online privacy. This especially includes the search engine you use.
Every search query you enter into Google is recorded, even if you are in incognito mode. Regardless of whether or not you are signed into Google, your Internet Protocol (IP) address is logged with every single search, and Google can still associate searches to you.
If this makes you even a little uneasy, read my latest post about the philosophy behind DuckDuckGo, a very good alternative to Google. Your searches are never recorded, and you can truly search privately & anonymously. Read the full post here.